Social media marketing

How to Promote Your Products on Instagram

From becoming just a simple photo sharing site to an effective online sales medium, Instagram has transformed tremendously. Not many people know that engagement in the platform is greater than the top social media sites. On Instagram, the engagement is fifteen times more when compared with Facebook, Twitter and Google+.

Interestingly, as many as thirteen percent of internet users are making use of Instagram whereas more than half of the top hundred brands have also made their presence felt on the site. Small business owners should also take advantage of this platform to promote their products.

Below we have provided you with some of the best ways to use Instagram for business:

Use Filters Often

It’s alright to post regular photos on Instagram for business but you should know that when you use the site’s filters, you are able to attract more attention to your images. If you’re a beginner in making use of filters, you can experiment with different types first then you can find out which is popular among your target audience by using an Instagram management tool.

Make use of proper Hashtags

It is with the help of Hashtags that people are able to find you and your products on Instagram. It therefore becomes necessary for you to ensure that you use the proper hashtags every time you post an update so that it is able to reach more people who might be interested in the items you’re selling. Other than making use of hashtags in your business name and products, it is an excellent idea to include those that are frequently searched for and used on the platform. You can also make use of the free online tools such as Icon square and Websta to find popular hashtags based on your preferred keywords.

Post at the Best Times

When you go about posting on Instagram, it becomes necessary for you to do it during the times when your target market is using the platform. It will be possible for you to utilize a tool to help you with this. IconoSquare consists of an optimization report which can locate the best times for you to post an update based on your previous interaction with your community. When you have determined those best times, you should make it a point to post your updates during those period so as to attract more likes, views and comments.

Connect with the other followers

You may be having your own set of followers; it won’t hurt if you also interact with the followers of your competitors. In this way you have an opportunity to increase your own followers and leads.


Again, there’s a tool that can help you do this. With the help of the JustUnfollow tool you can search for your competitors on Instagram through their names. In this way it will be able to offer you their list of followers. You can them follow them and engage with them by commenting on their photos.

This is why the business owners who are into selling products will greatly benefit if they add Instagram to their list of online sales channels